01 Nov Custom Branding and Logos on Accu-Pour Pitchers
As a business owner, you’re likely always looking for new ways to grow awareness your company. From connecting with your customers to developing a new marketing campaign, you want everyone to know just how proud you are of what you’ve accomplished. It’s natural to want to show off your brand.
One of the most common ways to put your company on display is through printing your logo on traditional items you use every day. Not only does this give an otherwise dull item a cool, personal touch, but it also serves as a marketing tool. Whether you’re printing your logo on a keychain or a t-shirt, it can introduce your brand to a variety of new individuals.
These days, you can place your logo on just about anything — including our Accu-pour pitchers. Creating a custom measuring pitcher will allow you to not only show off your logo, but also attract new attention from those around you and using your product.
Let’s take a look at a few of the biggest benefits to creating a custom branded measuring cup.
Benefits of a Custom Imprinted Measuring Cup
There are many different positives to creating a promotional product for your business. Let’s take a look at a few of the biggest.
1. Improved Brand Awareness
In order for a customer or client to do business with you, they must first become aware of your brand. If they don’t know you exist, it’s going to be pretty difficult for a customer or client to purchase your products or services. However, with the amount of marketing out there, it can be a challenge to get noticed by your target audience.
Becoming aware of your brand isn’t the only thing you want to accomplish when promoting your company. In addition to getting noticed, you also want to be remembered. This usually means you need your logo to appear in front of a target audience member a few different times. Promotional products, such as measuring cups, are a great way to continuously remind your audience that you exist.
Because a measuring cup is something many people use at least once or twice a week, it’s a great item to print your logo on. Each time the owner uses the measuring cup, they’ll be reminded of your brand. This can encourage them to look to you when they need to make a new purchase.
2. Business Card Alternative
Handing out a business card is a traditional way to exchange information with someone. However, a business card is often times seen as old and boring. Because many people simply stuff a business card in their pocket, purse, or wallet and never look at it again, you’re not always likely to make a connection by handing out a business card.
While a custom branded measuring cup isn’t as easy to hand out as a business card, they are much more memorable. Giving them away at a certain event or at your store can increase your chances of making a connection with an ideal customer or client. Because they’re likely to use the Accupour measuring pitcher, they’ll remember your brand and purchase from you in the future.
Keep in mind that a custom imprinted measuring cup probably won’t be able to replace your business cards completely. However, if you’re competing for attention against other businesses, they can improve your chances of being remembered.
3. Cost Effective Promotion
Marketing can take a good portion of your budget. If you’re trying to create a budget for a mass advertising campaign, you’re probably looking budgeting a large amount just to get started. For a small business, this can be nearly impossible to come up with — especially when there is no guarantee that the marketing will be successful enough to attract new customers and clients.
Luckily, printing promotional items is relatively cost effective. While you still need to set a good budget to get the printing completed, it isn’t quite the same as buying advertising space in prime magazines or commercial time slots. Additionally, your marketing will stay prevalent as long as the individual is using the custom measuring pitcher.
It is also cost effective to hand out these items. Because you’re able to pass them along to anyone who attends a specific event or comes into your store, you don’t need to worry about paying shipping costs, which can quickly rack up. They’re a fun bonus for anyone who is interested in your products or services.
4. Fun for Your Audience
We always want to be looking for new ways to create fun, positive experiences for our target audience. Trying to find ways to involve our customers and clients isn’t always easy. However, because everyone loves getting something for free, handing out a custom pitcher with your logo on it can get them excited.
You can even use your custom printed pitcher as a way to get customers involved in other promotions or items. Offering to hand out a pitcher to anyone who spends a certain amount of money, performs a certain task on social media, or even just enters into a drawing can increase your engagement and get more people excited about your brand.
Feel free to get creative with how you pass out your promotional pitchers. Look for new opportunities to get your audience involved and excited about your promotion and your company.
Printing your logo on an Accupour measuring pitcher is a great way to spread the word about your brand. When you’re able to reach more potential customers and clients, you can bring in new business and create loyal shoppers who are excited about telling their friends and family about you.
You can also print your logo on other items, such as dry scales and other measuring products. Have a special product, event or promotion? Check out a few of our Case Studies to see what others have done with our custom branded and imprinted measuring products!
Contact us today to see what else you can print your logo on.